Hi, I'm
Joe Velez
Creative Product Designer with a decade of experience in design operations, system architecture, and cross-functional collaboration.
Creative Product Designer with a decade of experience in design operations, system architecture, and cross-functional collaboration.
Building a scalable foundation for the Copper Hill Global Trade Management Platform.
| Project Type: | Design System |
|---|---|
| Role: | Visual Designer, System Architect |
| Industry: | Global Trade Management |
Democratizing the absence management experience for the modern deskless worker.
| Project Type: | Feature Redesign |
|---|---|
| Role: | UI Designer, UX Designer |
| Industry: | Workforce Management |
Bringing tire registration into the modern age with a NHTSA compliant electronic tire registration platform.
| Project Type: | Platform Launch |
|---|---|
| Role: | UI Designer, UX Designer, PM |
| Industry: | Tire Retail and Repair |
Modernizing trade compliance by unifying classification into a scalable, AI-assisted platform.
| Project Type: | Platform Launch |
|---|---|
| Role: | Lead Product Designer |
| Industry: | Global Trade Management |
I’m a UX and product designer with over a decade of experience in the B2B SaaS space. I’m a systems thinker at heart: I value clarity, consistency, and scalability, and I see design as both creative and utilitarian. I’ve led product launches, modernized legacy platforms, and built design systems that align product, engineering, and design so teams can move faster with less friction.
Outside of work, I’m a lifelong fan of movies, gaming, and Detroit sports—especially the Tigers—so patience and a commitment to long‑term rebuilds come naturally.