Joe Velez Profile Picture

Hi, I'm Joe,

Design Lead / System Architect / Product Specialist

I'm a product designer with over a decade of experience turning complex systems into intuitive, human-centered tools. I specialize in B2B and enterprise software, where I've helped launch new platforms from the ground up and led major UX redesigns that brought clarity and efficiency to aging systems. Whether building from scratch or evolving what's already there, I focus on creating simple, scalable solutions that make a real impact.

Featured Projects

Manifest Design System Elements
Copper Hill Inc. Logo

Copper Hill Inc.

Manifest Design System

I led the creation of Manifest, a cross-functional design system built to bring cohesion to a disparate platform. Partnering with engineering, product, and brand, we established a scalable system of tokens, components, and guidelines that modernized the UI and unified the user experience.

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Manifest Design System Elements
Workforce Software Logo

Workforce Software

My Time-Off

As lead designer, I helped modernize the My Time Off experience to better support deskless workers. We redesigned the module to be mobile-first and intuitive, enabling employees to easily manage absences and time-off requests on the go, without needing access to a desktop.

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Manifest Design System Elements
Tiremetrix Logo

Tiremetrix

TPMS Manager

I led the redesign of TPMS Manager, a platform for tire retailers and repair shops to navigate the complexities of tire pressure monitoring systems. We made the experience responsive for use on tablets in the shop and streamlined the interface to remove bloat, making it faster, more focused, and easier for technicians to use on the go.

Coming Soon
Manifest Design System Elements
Workforce Software Logo

Workforce Software

Timesheet Approvals

I led the redesign of the Timesheet Approvals experience to support managers on the move. The new interface made it easy to review and approve time from any device, helping teams meet critical payroll deadlines, even when away from the office.

Coming Soon

About Me

With over a decade of experience in UX and product design, I've spent the majority of my career focused on solving complex problems in the B2B and enterprise software space. My work spans leading the launch of new products from the ground up as well as driving major UX overhauls of aging, legacy platforms to bring them up to modern standards. Across both, my goal is always the same: create thoughtful, intuitive experiences that help people work smarter, not harder.

As a lead designer, I'm passionate about design operations and improving the way design works within an organization. I've helped scale design teams, shape processes, and build systems that enable designers to do their best work, whether that's through streamlining tools and workflows or creating alignment between product, engineering, and design. I also take pride in mentoring junior designers, helping them grow their skills and confidence while contributing meaningfully to the work at hand.

Outside of work, I'm a lifelong fan of movies, TV, gaming, and pop culture, anything with a great story or a well-built world grabs my attention. I'm also a long-suffering but loyal fan of Detroit sports, especially the Lions and Tigers. (This might explain my patience and commitment to long-term rebuilds, in both sports and product design.)

Joe Velez Holding His Son in Tigers Gear

Let's connect to talk about new opportunities or side projects. You can reach me at joeallenvelez@gmail.com

© 2025 Joe Velez - Based in Detroit, MI