Hi, I'm
Joe Velez
A product designer with 10+ years of experience building design systems and shaping cross-functional design practices from the ground up.
A product designer with 10+ years of experience building design systems and shaping cross-functional design practices from the ground up.
A design system built from scratch that bridged the gap between design and code, reduced front-end rework by 50%, and freed engineers to focus on what mattered most.
| Project Type: | Design System |
|---|---|
| Role: | Visual Designer, System Architect |
| Industry: | Global Trade Management |
Designing AI-assisted classification workflows focused on communicating confidence and keeping people in control.
| Project Type: | Platform Launch |
|---|---|
| Role: | Lead Product Designer |
| Industry: | Global Trade Management |
Designing the first all-brand electronic tire registration platform, from research to launch.
| Project Type: | Platform Launch |
|---|---|
| Role: | UI Designer, UX Designer, PM |
| Industry: | Tire Retail and Repair |
A mobile-first redesign of the My Time Off experience that works beyond the desk.
| Project Type: | Feature Redesign |
|---|---|
| Role: | UI Designer, UX Designer |
| Industry: | Workforce Management |
Outside of my professional work I enjoy building side projects that let me explore new technologies and design patterns. Some of my recent side projects include:
A native iOS app for tracking the events you're actually looking forward to, not your calendar's next fire drill. Add what matters, watch the days tick down, stay focused on what's ahead instead of what's due. Built in Swift, designed to feel as good as the anticipation it's tracking.
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A Lorem Ipsum generator for people who'd rather fill their mockups with unhinged sketch-comedy quotes than fake Latin. Every refresh pulls a new line from I Think You Should Leave. Built for designers who want their comps to get a laugh instead of a skim.
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An exploratory enterprise SaaS design system built for a world where AI tools are part of the workflow, not just the output. Charter investigates how tokens, component APIs, and documentation change when humans and AI agents build interfaces together. Less a finished library than a working hypothesis about what's next.
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I'm a systems thinker at heart, and clarity drives most of my design decisions. Whether I'm building a design system, modernizing a legacy product, or shaping processes on a new team, I look for ways to make things clearer for the people building and using them.
Outside of work, I'm into movies, gaming, and Detroit sports. The Lions and Tigers have taught me everything I know about staying optimistic through a rebuild.