Joe Velez Profile Photo

Hi, I'm

Joe Velez

A product designer with 10+ years of experience building design systems and shaping cross-functional design process from the ground up.

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Copper Hill: Manifest Design System

A design system built to give designers, engineers, and PMs a shared foundation to ship from.

Project Type: Design System
Role: Visual Designer, System Architect
Industry: Global Trade Management
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WorkForce Software: My Time Off

A mobile-first redesign of the My Time Off experience that works beyond the desk.

Project Type: Feature Redesign
Role: UI Designer, UX Designer
Industry: Workforce Management
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Tiremetrix: Tire Registration Plus

Designing the first all-brand electronic tire registration platform from research to launch.

Project Type: Platform Launch
Role: UI Designer, UX Designer, PM
Industry: Tire Retail and Repair
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Classification Module cover

Copper Hill: Classification

Replacing Excel, Access, and email threads with a single AI-assisted platform for trade compliance teams.

Project Type: Platform Launch
Role: Lead Product Designer
Industry: Global Trade Management
View Case Study
Joe with his son in Detroit Tigers gear

About Me

I'm a systems thinker at heart, and clarity is what drives most of my decisions as a designer. Whether I'm building a design system, modernizing a legacy product, or shaping process on a new team, I'm always asking how to make things less ambiguous for the people building and using them.

Outside of work I'm into movies, gaming, and Detroit sports. The Tigers have taught me everything I know about staying optimistic through a rebuild.

View Resume